Apple Pay | New York City Subway
In this project, I was tasked with overseeing the design execution of two components: a suite of animated DOOH (Digital Out-of-Home) placements to be displayed inside New York City Subway cars, platforms, and stations, as well as a suite of static digital performance banners to be served on web and social media platforms across the greater New York City area. The objective of these placements was to promote the convenience of Apple Pay, specifically highlighting the feature that allows users to "tap" their iPhones to pay for subway fares.
I take great pride in this campaign as it allowed me to utilize my background in environmental design to seamlessly transition from 2-dimensional design concepts to real-world implementation. My role was pivotal in facilitating this transition by addressing and clarifying the design flaws outlined in the original brief and devising alternatives. I provided thorough explanations to all involved parties, supported by calculations and technical drawings, to ensure a smooth and successful execution of the final product.
