Apple TV+ | Multi-Show Template & Style Guide
The Problem
In 2023, Apple approached our agency, Be Grizzlee, for a design solution to showcase multiple Apple TV+ shows in a single ad unit, consistent across all digital platforms and displays.
The Solution
I developed a modular tile system, built out as a Photoshop template and accompanying style guide, that could scale to any number of shows and any length of messaging.
The Intricacies
The challenge was in the sheer number of permutations the template needed to support. Every element had to be tuned for the specific size, platform, and display, and refined through rounds of client feedback: margins and padding, headline weight/size/tracking/leading, tile count, sizing, corner radii and padding, and legal-line weight, tracking, and leading.
The Result
The template supports a staggering range of permutations, far more than the examples below can fully capture. This project marked my first time managing a design team, and I'm proud of what we produced. It's genuinely satisfying to still spot ads across the internet today built on the template I helped develop. The examples below showcase the scope and range of the system.
TEMPLATE ARTBOARDS
