Apple TV+ | Multi-Show Template & Style Guide
The Problem
In 2023, Apple approached our agency, Be Grizzlee, for a design solution to showcase multiple Apple TV+ shows in a single ad unit, consistent across all digital platforms and displays.
The Solution
I developed a modular tile system, built out as a Photoshop template and accompanying style guide, that could scale to any number of shows and any length of messaging.
The Intricacies
The challenge was in the sheer number of permutations the template needed to support. Every element had to be tuned for the specific size, platform, and display, and refined through rounds of client feedback: margins and padding, headline weight/size/tracking/leading, tile count, sizing, corner radii and padding, and legal-line weight, tracking, and leading.
The Result
The template supports a staggering range of permutations, far more than the examples below can fully capture. This project marked my first time managing a design team, and I'm proud of what we produced. It's genuinely satisfying to still spot ads across the internet today built on the template I helped develop. The examples below showcase the scope and range of the system.
TEMPLATE ARTBOARDS
BUILT-OUT UNITS
DECIDER.COM HOMEPAGE TAKEOVER INSITU
Amazon Alexa Device | Destiny 2
Product Page
Packaging Shots
Ad Banners
Social Posts
*These banners were created while on assignment at Activision Publishing, Inc.
GameStop Campaign | Call of Duty: Modern Warfare
My final assignment at Activision in February 2020 was to create all the in-store and online placements for GameStop to promote Season Two of Call of Duty: Modern Warfare. I designed and built web banners and email blasts for our online presence and a poster to be displayed in GameStop stores around the country.
In-Store at GameStop
GameStop.com
GameStop Community Email
GameStop Homepage Takeover | Call of Duty: Black Ops 4
Pre-Reveal GameStop Homepage Takeover
Post-Reveal GameStop Homepage Takeover
*These banners were created while on assignment at Activision Publishing, Inc.