Apple TV+ | Multi-Show Template & Style Guide
The Problem
In 2023, Apple approached our agency, Be Grizzlee, for a design solution to showcase multiple Apple TV+ shows in a single ad unit, consistent across all digital platforms and displays.
The Solution
I developed a modular tile system, built out as a Photoshop template and accompanying style guide, that could scale to any number of shows and any length of messaging.
The Intricacies
The challenge was in the sheer number of permutations the template needed to support. Every element had to be tuned for the specific size, platform, and display, and refined through rounds of client feedback: margins and padding, headline weight/size/tracking/leading, tile count, sizing, corner radii and padding, and legal-line weight, tracking, and leading.
The Result
The template supports a staggering range of permutations, far more than the examples below can fully capture. This project marked my first time managing a design team, and I'm proud of what we produced. It's genuinely satisfying to still spot ads across the internet today built on the template I helped develop. The examples below showcase the scope and range of the system.
TEMPLATE ARTBOARDS
BUILT-OUT UNITS
DECIDER.COM HOMEPAGE TAKEOVER INSITU
Apple Vision Pro | Performance Banners
During the summer of 2023, I had the privilege of representing my agency at Apple HQ, where I was tasked with developing a comprehensive suite of performance banners to promote the launch of Apple's latest flagship product, the Vision Pro. This opportunity allowed me to showcase my skills and expertise in digital advertising and design.
I received commendation from the client for my professional demeanor, meticulous attention to detail, in-depth knowledge of the project, and keen design sensibility. One aspect that stood out was my willingness to take calculated risks by deviating from the established style guide to create more visually captivating and effective banners. The client not only appreciated this innovative approach but also expressed gratitude for the fresh perspective I brought to the project.
Overall, my experience at Apple HQ was highly rewarding, and the positive feedback I received from the client reaffirmed my confidence in delivering exceptional results while pushing creative boundaries.
BUILT-OUT UNITS
SPOTTED IN THE WILD
ANIMATED CINEMAGRAPH GIF BANNER
Amazon Alexa Device | Destiny 2
Product Page
Packaging Shots
Ad Banners
Social Posts
*These banners were created while on assignment at Activision Publishing, Inc.