Nicolas Echeverria 1/15/25 Nicolas Echeverria 1/15/25

Target Rolling Rack | Destiny 2

In 2017, I acted as the primary designer in the creation of a point-of-purchase retail fixture for Target stores that included the input of many stakeholders of various divisions within Activision, Bungie, Target, Rockstar, Pop-Tarts, Sony, and Microsoft. I used my architectural background to create renderings of the fixture and merchandising during each phase of the design to better assist in the arduous approval process.

Renderings

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Flat Files

In Situ

*This fixture was designed while on assignment at Activision Publishing, Inc.

Nicolas Echeverria 2/27/20 Nicolas Echeverria 2/27/20

Logo Design | Indo Labs

In 2019, my friend reached out to me to put together logo designs for his new company, Indo Labs. They are a marijuana potency testing lab out of Boston, MA.

Nicolas Echeverria 2/26/20 Nicolas Echeverria 2/26/20

Prototyping Festival Submission | Au-SF

PDF

Along with my colleagues, Nicholas Escalante and Mu-Ping Cheng, we submitted an entry into the Market Street Prototyping Festival in San Francisco and though we were not chosen, I am still very proud of the submission we conceived.