Target Rolling Rack | Destiny 2
In 2017, I acted as the primary designer in the creation of a point-of-purchase retail fixture for Target stores that included the input of many stakeholders of various divisions within Activision, Bungie, Target, Rockstar, Pop-Tarts, Sony, and Microsoft. I used my architectural background to create renderings of the fixture and merchandising during each phase of the design to better assist in the arduous approval process.
Renderings
Flat Files
In Situ
*This fixture was designed while on assignment at Activision Publishing, Inc.
Target Launch Pad | Sekiro
*This fixture was designed while on assignment at Activision Publishing, Inc.
Walmart Cross Merchandising | Call of Duty: Modern Warfare
In 2019, I was tasked with proposing various cross merchandising executions with our partner products in Walmart stores for the Call of Duty: Modern Warfare launch campaign. I am proud of this work because I had the freedom to design all the graphic assets in these renderings and build all of these fixtures and from scratch.
Wallcoverings | Activision Values
In 2017, I was tasked with proposing wallcovering designs to promote Activision’s company values in various locations throughout the office. Ultimately, only a fabric wall design was implemented. Below are the proposed mock-ups and the final result.
Mock-Ups
Final Result
*These wallcoverings were designed while on assignment at Activision Publishing, Inc.