Social-Media, Figma, After Effects, Claude, Figma Weave Nicolas Echeverria Social-Media, Figma, After Effects, Claude, Figma Weave Nicolas Echeverria

Amazon | Social Channel Content

At Movement Strategy, I’ve worked across many of Amazon’s social channels — designing, building, and maintaining templates, concepting and creating social content, providing creative and art direction to junior and motion designers, and doing it all with speed and a high degree of precision. My designs and concepts have collectively garnered close to a million likes across Amazon’s socials. Below is a curated assortment of designs and concepts I’m particularly proud of — chosen either for the creativity of the concept, the execution of the design, or for the notable level of social engagement.

When I received the brief for this 4th of July post it was simply a random assortment of red, white, and blue albums in a 4×5 grid. I decided to plus up this concept by rebuilding our grid template to support four times more albums and then collect enough additional albums to organize them into a pixelated US flag. I’m really happy with the end result and the social engagement it garnered.

I’m particularly proud of the uncanny visual parallels I noticed between this scene in Fallout and Jurassic Park. Creating content for Prime Video made me realize that I have an encyclopedic knowledge of TV and movies and it has a real tangible value.

This concept was pitched to our client at Amazon Music Latin without fully accounting for the time and effort required to create multiple pieces of custom movie key art. I managed to rescue the project by generating the initial artwork with Claude and Nano Banana, then quickly retouching everything in Photoshop, completing the task in under a day.
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