Target Rolling Rack | Destiny 2
In 2017, I acted as the primary designer in the creation of a point-of-purchase retail fixture for Target stores that included the input of many stakeholders of various divisions within Activision, Bungie, Target, Rockstar, Pop-Tarts, Sony, and Microsoft. I used my architectural background to create renderings of the fixture and merchandising during each phase of the design to better assist in the arduous approval process.
Renderings
Flat Files
In Situ
*This fixture was designed while on assignment at Activision Publishing, Inc.
GameStop Managers Show | Destiny 2
In 2017, I was tasked with designing and building in-store promotional elements for the launch of Destiny 2 in GameStop stores across the nation.
Print Proofs
One Sheet
Target Launch Pad | Sekiro
*This fixture was designed while on assignment at Activision Publishing, Inc.
Gameplay Premier | Call of Duty: Black Ops 4
In 2018, I was given the opportunity to design and build out print files for the Call of Duty: Black Ops 4 game play reveal campaign. I got to work on the Sony branded booth at E3 and got to put together the instructional one-sheet. I even got the opportunity to witness the experience first-hand live at the convention. It was a very memorable experience to see my hard work being enjoyed by the guests on the convention floor. It was even cooler to see some images of pro athletes enjoying the game and my one-sheet design going viral (mostly due to the hype behind the game).
Sony E3 Booth
Print Proofs
Game Play One Sheet
Game Play Reveal Photos
Wallcoverings | Activision Values
In 2017, I was tasked with proposing wallcovering designs to promote Activision’s company values in various locations throughout the office. Ultimately, only a fabric wall design was implemented. Below are the proposed mock-ups and the final result.
Mock-Ups
Final Result
*These wallcoverings were designed while on assignment at Activision Publishing, Inc.