GameStop Campaign | Call of Duty: Modern Warfare
My final assignment at Activision in February 2020 was to create all the in-store and online placements for GameStop to promote Season Two of Call of Duty: Modern Warfare. I designed and built web banners and email blasts for our online presence and a poster to be displayed in GameStop stores around the country.
In-Store at GameStop
GameStop.com
GameStop Community Email
Target Rolling Rack | Destiny 2
In 2017, I acted as the primary designer in the creation of a point-of-purchase retail fixture for Target stores that included the input of many stakeholders of various divisions within Activision, Bungie, Target, Rockstar, Pop-Tarts, Sony, and Microsoft. I used my architectural background to create renderings of the fixture and merchandising during each phase of the design to better assist in the arduous approval process.
Renderings
Flat Files
In Situ
*This fixture was designed while on assignment at Activision Publishing, Inc.
GameStop Managers Show | Destiny 2
In 2017, I was tasked with designing and building in-store promotional elements for the launch of Destiny 2 in GameStop stores across the nation.
Print Proofs
One Sheet
Target Launch Pad | Sekiro
*This fixture was designed while on assignment at Activision Publishing, Inc.
Walmart Cross Merchandising | Call of Duty: Modern Warfare
In 2019, I was tasked with proposing various cross merchandising executions with our partner products in Walmart stores for the Call of Duty: Modern Warfare launch campaign. I am proud of this work because I had the freedom to design all the graphic assets in these renderings and build all of these fixtures and from scratch.
